Team

ASIF MUHAMMAD, MA MARKETING, MBA, MCIM, FCIM, MBA, CHARTERED MARKETER FOUNDER & CHIEF MARKETING OFFICER

A result-oriented global B2B SaaS marketing executive with 20 years of global marketing experience in the high technology. Built and led a global marketing organization, from intense expansion and pre-IPO phases to a successful IPO and acquisition. Thrives in a fast-paced business environment and brings significant expertise in developing global growth and generating sales for high-growth and category-creating leading companies., such as IBM, Microsoft, NetApp, Omnicell, Nlyte, and UiPath.

A proven track record in driving new customer acquisition programs from concept through execution, building highly effective teams, supporting post-merger integrations, product development and executing effective product launch plans and strategic partnerships. Have twice successfully positioned a company to become the leading provider in its category by developing a clear brand identity and product positioning, creating demand and implementing successful global media and analyst relations programs.

PATRICIA GALEA, CHIEF PORTFOLIO MARKETING CONSULTANT

Patricia is a seasoned marketing professional with expertise in full-funnel strategy and Go-To-Market (GTM) planning. Specializing in Direct-to-Consumer (DTC) and eCommerce marketing, she excels in product and brand repositioning. Patricia’s strengths lie in crafting compelling content and creative strategies, seamlessly integrating paid, earned, and owned media for impactful campaigns. Her skills extend to paid digital advertising strategy and optimization across diverse channels such as Display, Programmatic, CTV, Search, Social, and Influencer platforms. Patricia has a proven track record in developing and evaluating marketing teams and agencies, ensuring a holistic and effective approach in the ever-evolving landscape of marketing.

ANDRE MOURADIAN, PORTFOLIO MARKETING CONSULTANT

André, a seasoned marketing professional with 25+ years of experience in IT, Cyber Security, and Telecommunications, excels in end-user and channel marketing, ABM campaigns, lead generation, and pipeline growth across EMEA and the US. Fluent in French and proficient in Spanish, he possess strong financial and people management skills, strategic planning expertise, and specialization in marketing communications and event management, including online and physical events. André’s experience includes international marketing, media training, and managing various marketing divisions, such as PR, analytics, advertising, telemarketing, and exhibition design/build.

CHRISTOPHER HALL, PORTFOLIO MARKETING CONSULTANT

Chris Hall is a seasoned go-to-market strategic advisor with a remarkable 25-year track record in high-tech B2B. He specializes in aiding Global 500 and emerging technology pioneers to expedite revenue growth through brand differentiation, cutting-edge product launches, and demand generation initiatives. With a strong command of AI, RPA, SaaS, and Web3 technologies, Chris crafts digital solutions that modernize traditional marketing, all while fervently enabling and empowering his clients to flourish in the digital era

GIGI HOLAT PORTFOLIO MARKETING CONSULTANT

Gigi has 7+ years of experience in growth and demand generation in B2B and B2C across various industries. She excels in integrated marketing campaigns, utilizing multiple channels and tech tools. Her data-centric approach ensures impactful results. Gigi specializes in optimizing funnels, analytics, and commercial growth strategies. She also played a key role in CRM system transitions for two companies and has a track record of success with renowned brands like Vortexa, Lyte, NewDay, Dixons Carphone, and Collinson.

Values

01.

Excellence:

We consistently strive for excellence in every aspect of our work, delivering exceptional results for our clients.

02.

Innovation

We foster a culture of creativity and continuous learning to stay at the forefront of marketing trends and technologies.

03.

Collaboration

We believe in the power of teamwork and partnerships, working together to achieve our common goals.

04.

Integrity

We uphold the highest ethical standards in all our interactions, building trust and credibility with our clients and partners.

05.

Accountability

We take ownership of our responsibilities and outcomes, ensuring transparency and reliability in our work.